MF DOOM – OPERATION: DOOMSDAY. COMPLETE, DELUXE REISSUE COMING THIS SPRING
This is a Great Rap Album, far greater than Doom’s recent legacy would suggest, and this reissue is welcome as vault-digging archival collections are such a rare occurrence in rap. Still 51 tracks seems like overkill. Also dudes a lunchbox seems like a tasteless packaging gimmick for what amounts to a mostly serious and dark rap album, even if it is by an artist who quickly turned cartoonish. Oh hai listen to me rap about how much I loved my dead brother in this cutesy lunchbox. The PiL-style metal tin that the vinyl pressing comes with barely looks to be an improvement, and is one of those things that will inevitably annoy the hell out of OCD collectors everywhere in its tendency to roll all around the shelf . At least now I won’t feel so bad about copping it illegally.
Rap music > comic book store fan boy collectibles. But I understand that nobody buys the former anymore, so…
I support more creative merchandising in rap records. Personally I would prefer they take notes from metal records like tshirt and record combos, colored vinyl, patches with Diehard editions, ect. If one day I can have a denim jacket covered in rapper patches that would be the fucking shit, even if it’s a bunch of patches that look like ice cream cones with lightening bolts shooting out of the top of them.